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Digital marketing (also called data-driven marketing) is the marketing of products using digital solutions, mainly on the web, but also including cell phones, screen advertising, and any digital medium.
Digital marketing’s development because the 1990s and 2000s has evolved just how brands and businesses use technology for marketing. As digital programs are increasingly contained into marketing strategies and everyday living, and since people use digital devices rather than visiting physical retailers, digital marketing promotions are becoming more frequent and efficient.
Digital marketing techniques such as search engine marketing (SEO), search engine marketing techniques (SEM), content marketing, influencer marketing, content automation, advertising campaign marketing, data-driven marketing and e-commerce marketing, social media, social media search engine optimization, e-mail immediate marketing, screen advertising, e-books, and optical disks and video games are becoming more usual in our evolving technology. Actually, digital marketing now reaches non-Internet channels offering digital mass media, such as cell phones (Text and MMS), callback, and on-hold mobile band tones.

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